Title

Luxury in the Field of Fashion

Creator

Naoum, Maria Christina

Abstract

My work consists of the key principles of luxury brand management, explaining why it is different from other types of brands. Also, my work explains the complex relationship between fashion, society, and the self and how they are all interrelated. Lastly, my work examines the role of a luxury fashion brand in society and for the self.

Keywords

luxury

fashion

impact/influence

Subject

marketing

Date Available

June 10, 2024

Type

Oral Presentation

Course

MK 4146 Luxury Branding & Fashion

Instructor

Kapareliotis, Ilias

Session

Oral Presentations

Location

Art Center Auditorium

Event

Year 2024 | 8th Annual Student Research and Creative Arts Symposium