Title

The impact of luxury brands on modern people

Creator

Papadatou, Maria-Anna

Abstract

This research investigates the key principles and evolving theories underlying luxury brand management—an intricate field where exclusivity, heritage, and innovation converge to serve the expectations of high-end consumers. As luxury brands navigate contemporary values such as sustainability and inclusivity, their
role extends far beyond that of traditional status symbols. In 2024, these brands actively shape cultural narratives, influence societal trends, and serve as platforms for individual expression. This project aims to examine the complex relationship between fashion, society, and the self, while also analyzing the significance of luxury fashion brands both within society and as tools for self-construction. By bridging cultural analysis with brand strategy, the study offers insight into how luxury continues to evolve and remain relevant in an increasingly value-driven world.

Keywords

Luxury brands

Fashion

Society

Subject

Marketing

Date Available

May 23, 2025

Type

Oral Presentation

Course

MK 4146 Luxury Branding & Fashion

Instructor

Kapareliotis, Ilias

Session

Oral Presentations

Location

Art Center Auditorium

Event

Year 2025 | 9th Annual Student Research and Creative Arts Symposium