Title

Luxury Branding Principles

Creator

Soliman, Nancy

Abstract

The paper discusses key principles and theories of brand management. As it also analyze the relationship between fashion, society, and the self and what role does luxury fashion brands play in the society and for one self.

Keywords

Luxury

Branding

Fashion

Subject

Branding

Type

Oral Presentation

Course

MK 4146 Luxury Branding and Fashion

Instructor

Kapareliotis, Ilias

Location

Art Center Auditorium

Event

Year 2025 | 9th Annual Student Research and Creative Arts Symposium