Title

Paros: An In-Depth Destination Analysis

Creator

Giannatos , Antonis

Abstract

This analysis examines the tourism trends in Paros from January 2023 to December 2024 using Google Search Analysis, Booking scraping, booking engine data, and a hotel location database for geographic mapping. Data was processed through cleaning and structured analysis to ensure accuracy. Findings indicate a significant rise in search demand, with peak interest during summer months. Direct bookings showed steady growth, reflecting increased traveler confidence. Hotel distribution analysis highlighted key accommodation clusters. This comprehensive approach provides valuable insights into tourism demand, booking trends, and spatial dynamics, supporting data-driven decision-making for the hospitality industry in Paros. https://bit.ly/4iP7qTb

Keywords

data analysis

destination marketing

paros

Subject

Tourism

Date Available

May 22, 2025

Type

Poster

Course

HT 3115 Marketing in Tourism and Hospitality

Instructor

Skourtis, George

Session

Poster Session

Location

Deree Corridor

Event

Year 2025 | 9th Annual Student Research and Creative Arts Symposium