Title

Celebrating 150 years of ACG through Branding, Typography and Animation Design

Creator

Stamatopoulou, Aikaterini

Mastrogianni, Danai

Kavaka, Katia

Barakat, Andrea

Persigehl-Flak, Justine

Psathaki, Anna

Tsoumani , Ioulia

Dikaiakou, Afroditi

Vogiatzi, Eva

Remily, Woodring Noah

Nikitas, Thanos

Abstract

GD 4747 Branding Ecosystems:
To commemorate the 150-year anniversary of The American College of Greece, this branding project explores the creation of a flexible identity system and key visual campaign. The work incorporates historical research, design thinking methodology, and archival materials to craft a unifying visual language. The final outcome includes logo, posters, brochure, and digital assets that reflect ACG’s educational and cultural legacy. Designed to engage donors and the broader community, the project balances historical depth with contemporary communication needs, conveying ACG’s enduring role as a trusted, pioneering institution in Greek education.

GD 4622 Typography II:
Books celebrating significant milestones, such as the 150-year Anniversary of the American College of Greece, require a unique approach. Unlike conventional books, this publication aims to engage a diverse audience, including alumni, educators, students, and the wider ACG community. The challenge lies in presenting a comprehensive history in a visually appealing manner while maintaining readability and accessibility.

Utilizing InDesign's type styles and automations, your task is to design the English supplement for the commemorative book on A History of the American College of Greece. This book will serve as a valuable resource for academics, historians, and individuals interested in the institution's rich legacy. The design must balance informative content with engaging visuals. The communication objective is legibility and comfortable reading through the careful use of typography, photography, illustrations, blueprints, as well as an experimental take on design.

GD 4646 Digital Design II:
An animation project, developed in collaboration with the ACG historical archive, exploring pivotal moments from the past through a dynamic visual medium. Blending archival materials with contemporary animation and storytelling techniques, the work seeks to breathe new life into historical narratives and provide broader accessibility to ACG’s legacy. The project bridges documentation and creativity, transforming still images and texts into engaging, time-traveling visual stories. 

Keywords

commemorative branding,

design for legacy,

visual storytelling

editorial design

layout

readability

memory and motion

historical reimagining

Subject

Graphic Design

Date Available

May 22, 2025

Type

Design Project

Course

GD 4747 Branding Ecosystems

GD 4646 - Digital Design II

GD 4622 - Typography II

Instructor

Constantinides, Melina

Session

Design & IT Projects

Location

Student Lounge

Event

Year 2025 | 9th Annual Student Research and Creative Arts Symposium