Title

CityScape- Spa & Wellness

Creator

Dosic, Jovana

Da Via, Sabina

Tsigeridou, Kyriaki

Abstract

Cityscape Spa & Wellness is a sensorial advertising concept designed for urban dwellers who crave nature but lack the time to reach it. Through five immersive themed rooms: The Beach Escape, The Forest, The Ancient Baths, The Countryside Sunset, and The Mountain Peak, Cityscape engages all five senses simultaneously. Tailored lighting, curated soundscapes, custom aromatherapy, tactile textures, and nature-inspired refreshments work together to transport guests beyond the city without ever leaving it. This video explores how sensorial advertising transforms a wellness space into a full emotional journey, reconnecting people with nature, calm, and themselves - one room at a time.

Keywords

sensorial advertising

wellness

immersive experience

Date Available

May 27, 2026

Type

video

Course

CN6070 Advertising Theories

Session

Video Projects, Time Based Media & Theatre Performance Video

Location

Art Center Auditorium

Event

Year 2026 | 10th Annual Student Research and Creative Arts Symposium