Title

CSR STRATEGY & INSTITUTIONAL POLICIES: EU VS. NON-EU MARKETS

Creator

Prezani, Maria

Abstract

This study examines how Multinational Enterprises (MNEs) adapt Corporate Social Responsibility (CSR) strategies across EU and non-EU markets in the cement and construction industries. Drawing on institutional and legitimacy theory, it uses qualitative data from manager interviews to explore how regulatory pressures shape CSR practices. Findings show that strict EU policies drive structured reporting, transparency, and investment in sustainable technologies, while non-EU markets exhibit more flexible, context-specific CSR approaches due to weaker regulations and lower stakeholder awareness. MNEs balance global consistency with local adaptation through knowledge transfer and targeted communication, while facing challenges in aligning diverse institutional and stakeholder expectations.

Keywords

CSR

regulations

cross-border

Subject

International Business

Date Available

May 27, 2026

Type

Poster

Course

IB4545 Capstone in International Business

Instructor

Dimitropoulou, Grammatoula

Session

Poster

Location

Student Lounge

Event

Year 2026 | 10th Annual Student Research and Creative Arts Symposium