Title

YRIA, The Power of Few

Creator

Vogiatzi, Eva

Abstract

YRIA is a high-street skincare brand from Paros, Greece, that redefines luxury through "Ancestral Essentialism." Rooted in the island’s ancient identity, the project utilizes a "Power of Few" strategy to deliver a premium 3-in-1 ritual (Face, Hair, Body) tailored for both the high-end boutique guest and the minimalist camper. By stripping away synthetic complexity and embracing Parian ingredients like wild sage and sea salt, YRIA transforms a daily necessity into a cultural artifact. The design explores three versatile packaging solutions—Regular, Travel, and Liquid—bridging the gap between rugged utility and sophisticated, modern minimalism.

Keywords

essentialism

provenance

ancestral

Date Available

May 27, 2026

Type

Poster

Course

GD 4747

Instructor

Constandinides, Melina

Session

Poster

Location

Student Lounge

Event

Year 2026 | 10th Annual Student Research and Creative Arts Symposium