Title

Carpo: STP Analysis and Ansoff Matrix Application

Creator

Gomez, Demie Ellaine

Abstract

Carpo is a retail store founded in Athens, Greece, offering nuts, coffee, and chocolate. It aims to provide the highest quality, luxurious products with a unique Carpo five senses experience. In 2011, Carpo expanded its market, opening a store in Kolonaki, one of the most prestigious neighborhoods in Athens. Then, in 2013, it opened its first international store in London. Presently, the company operates eleven stores. This written report critically analyzes Carpo’s segmentation, targeting, and positioning strategy. The Ansoff Matrix is used to derive four corporate growth strategies, one of which is extensively discussed and applied in Carpo’s marketing mix.

Keywords

luxury

strategy

segmentation

Subject

Branding

Date Available

May 27, 2026

Type

Poster

Course

MK3131 Marketing Management

Instructor

Zantidou, Eleni

Session

Poster

Location

Studentl Lounge

Event

Year 2026 | 10th Annual Student Research and Creative Arts Symposium