Title

Managing brands: Marketing strategies and branding elements to build equity

Creator

Crowe, Isabella

Abstract

This paper examines cultural and societal challenges that brands face, how marketing strategies and branding strategies can reinforce each other to manage brands, and how brand elements foster brand equity—focusing on the brand Netflix.

Keywords

strategy

symbolism

interrelatedness

Date Available

May 28, 2026

Type

Oral presentation

Course

MK 3134 Brand Management

Instructor

Kapareliotis, Ilias

Location

Art Center Auditorium

Event

Year 2026 | 10th Annual Student Research and Creative Arts Symposium