Title

Analyzing contemporary luxury branding theories

Creator

Tsimitaki, Kyriaki

Abstract

A 2025 and 2026 literature review on Luxury branding. The paper is split into three theoretical lenses; The signalling and social identity lens, The Relationship and Emotional engagement lens and The ethical and sustainable innovation lens.

Keywords

branding

luxury brands report

sustainability

Date Available

May 28, 2026

Type

Oral presentation

Course

MK 3134: Brand Management

Course Offering Term

Oral presentation

Instructor

Kapareliotis, Ilias

Session

Oral presentation

Location

Art Center Auditorium

Event

Year 2026 | 10th Annual Student Research and Creative Arts Symposium