Title

Marketing Management & STP for Carpo

Creator

Papadopoulos Siountris, Charalampos

Abstract

This paper analyses how Carpo applies the Segmentation, Targeting, and Positioning (STP) framework to establish a premium brand in the nuts, chocolate, and coffee market. Since launching in Kolonaki in 2011, Carpo has targeted quality-conscious, experience-driven consumers through high-end products and curated retail environments. The study evaluates how this positioning differentiates Carpo from competitors and supports its expansion strategy. The findings indicate that Carpo’s competitive advantage lies in combining product excellence with experiential branding, enabling strong market differentiation and scalability within the premium segment.

Keywords

STP

differentiation

brand

Subject

Marketing

Date Available

May 27, 2026

Type

Poster

Course

MK3131 Marketing Management

Session

Poster

Location

Student Lounge

Event

Year 2026 | 10th Annual Student Research and Creative Arts Symposium