Title

The impact of discount strategies on guest satisfaction and spending intentions in the hospitality industry”

Creator

Volonaki, Danai

Abstract

This dissertation explores how discount strategies influence guest satisfaction, spending intentions, and service expectations in the hospitality industry. Based on survey data from 138 recent hotel guests, the findings suggest that discounts enhance satisfaction indirectly by increasing perceived value. However, excessive discounting may raise concerns about service quality. Early booking and seasonal discounts are perceived more favorably, with moderate levels (10–29%) proving most effective. While discounts can encourage higher spending and satisfaction, they may also increase price sensitivity and switching behavior. Notably, guests maintain high service expectations regardless of price, highlighting the need for carefully balanced discount strategies that support both value and brand perception.

Keywords

hospitality

discount strategies

guest satisfaction

Date Available

May 28, 2026

Type

Oral Presentation

Course

HT4747 Dissertation in International Tourism and Hospitality Management

Instructor

Vrasida, Maria

Session

Oral presentation

Location

Art Center Auditorium

Event

Year 2026 | 10th Annual Student Research and Creative Arts Symposium