Title

Crafting digital success: How leadership, culture, and change management shape Jersey girl beer company’s transformation

Creator

Zachakou, Eirini

Abstract

In today’s fast-paced business world, companies must manage change while embracing innovation to stay competitive. This essay examines how Jersey Girl Beer Company (JGBC), located in New Jersey, has navigated digital transformation through leadership, organizational culture, and change management. Drawing on qualitative research and academic sources, it explores how the company’s CEO has fostered a culture of trust and adaptability. JGBC has integrated technologies like POS systems and loyalty programs while preserving its artisanal identity. The project highlights the crucial role of leadership, culture, and change management in driving growth and innovation in businesses.

Keywords

digital transformation

change management

leadership and culture

Date Available

May 28, 2026

Type

Oral presentation

Course

Managing Organizational Change

Session

Oral presentation

Location

Art Center Auditorium

Event

Year 2026 | 10th Annual Student Research and Creative Arts Symposium