Title

Soft Drinks: Brand Strategies

Creator

Panagou, Aikaterini

Abstract

This paper analyzes brand strategies, equity, identity, extension, image and awareness, in the context of the Soft Drinks industry. A literature review of 2025 academic articles is conducted in order to reveal how these brand strategies impact Soft Drink brands. Through research it is revealed that branding strongly affects this industry because of it being a low involvement decision with loyalty and recognition being severely affected by branding strategies.

Keywords

branding strategies

soft drinks

consumers

Subject

Brand Management

Date Available

May 27, 2026

Type

Poster

Course

MK3134 L5 Brand Management

Instructor

Kapareliotis, Ilias

Session

Poster Session

Location

Student Lounge - Main Corridor

Meet the Artist Time

May 27: 12.00 - 15.00

Event

Year 2026 | 10th Annual Student Research and Creative Arts Symposium