Title

Pineza: Brand Identity & Packaging Design

Creator

Koulourioti, Anastasia

Abstract

This branding design project creates "Pineza," a contemporary all-day record store and nightlife bar targeting young adults in Athens who embrace vintage trends like vinyls and street-style culture. It develops a cohesive visual identity with research-driven strategy, archetypes, visual inspiration, and deliverables including a brand manual and three packaging designs for vinyl sleeves, record players, and cups.

Keywords

branding

packaging

visual identity

Subject

Graphic Design

Date Available

May 27, 2026

Type

Graphic design

Course

GD 4747 Branding Ecosystems

Instructor

Constantinides, Melina

Session

Design & IT Projects

Location

Student lounge - main corridor

Event

Year 2026 | 10th Annual Student Research and Creative Arts Symposium