Title

The Role of Sustainability in Internationalization: A Study on Greek MNEs

Creator

Kypriotaki, Katerina

Abstract

In today’s business world CSR and internationalization have emerged as pivotal strategies, reshaping economic dynamics and emphasizing societal priorities. This research paper explores the integration of sustainability within MNEs and its correlation with internationalization strategies. Additionally, it investigates how customer perceptions of sustainability influence MNEs' international decision-making processes. Employing a combination of literature review and qualitative research through semi-structured interviews with managers of three Greek dairy MNEs, this paper concludes by providing certain managerial implications even though they cannot be generalized due to the low degree of external validity. Ultimately, this study seeks to enhance understanding sustainability's role in MNE operations and strategies in today's globalized business environment.

Keywords

sustainability

internationalization

customer perceptions

Subject

sustainability

Date Available

June 10, 2024

Type

Poster

Course

IB 4544 International Management

Instructor

Dimitropoulou, Matina

Session

Poster Display

Location

Student Lounge

Event

Year 2024 | 8th Annual Student Research and Creative Arts Symposium