YRIA is a high-street skincare brand from Paros, Greece, that redefines luxury through "Ancestral Essentialism." Rooted in the island’s ancient identity, the project utilizes a "Power of Few" strategy to deliver a premium 3-in-1 ritual (Face, Hair, Body) tailored for both the high-end boutique guest and the minimalist camper. By stripping away synthetic complexity and embracing Parian ingredients like wild sage and sea salt, YRIA transforms a daily necessity into a cultural artifact. The design explores three versatile packaging solutions—Regular, Travel, and Liquid—bridging the gap between rugged utility and sophisticated, modern minimalism.
